Jerome’s Furniture

Jerome’s Furniture began over 60 years ago as a low-overhead warehouse in San Diego, passing savings to customers and building a reputation for value. Over time, it lost its unique identity, blending in with other retailers. To reconnect with its roots, Jerome’s partnered with us to revamp its brand, visual identity, and store experience. We reimagined the brand with a cost-efficient warehouse feel, emphasizing transparency and savings. The result: a revitalized Jerome’s, reaffirming its place as Southern California’s go-to for quality furniture at unbeatable value.

Services provided

Brand audit & analysis
Brand development
Customer journey mapping
Brand strategy
Brand identity
Brand messaging
Store design
In-store communications
Fleet graphics
Interactive
Integrated campaign

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Jerome's Dream Shop

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James & Sons