Jerome’s Furniture
After over 60 years as a leader among West Coast furniture retailers, Jerome’s needed a brand refresh. We were charged with infusing new energy into the brand, the media, and the retail experience in all their stores. We developed the brand strategy and identity and executed it at all touch-points, from company culture to customer shopping experience. The result was a fresh, new brand and experience that established Jerome’s as THE Southern California destination for quality furniture at a great value
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Client: Jerome’s Furniture
Strategy: Jerry Wessels & Dino Favale
Creative Direction: Dino Favale
Art Direction: Dino Favale & Jon Czeranna
Graphic Design: Dino Favale & Jon Czeranna
Copywriting: Beatrice Shapiro
Production: Chop & Hue
Director: Patrick Lewtschanyn
Post: Mission Control
