
About us
We are a dedicated partner exclusively focused on retail. With deep industry knowledge and decades of experience in the category, we know retail inside and out – it's all we do. Our commitment is to drive daily sales and traffic while balancing dynamic promotional strategies with strong brand development.
WE ARE RETAIL
• DRIVING DAILY SALES AND TRAFFIC
• STRATEGIC BALANCE OF PROMOTIONS & BRANDING
• NEW STORE OPENINGS & MARKET ENTRY STRATEGIES
• COMPREHENSIVE FIELD SUPPORT PROGRAMS
• TARGETED LOCAL MARKETING & PROMOTIONS
Integrated solutions
Retail success demands seamless integration across multiple disciplines. Wessels uniquely combines services typically delivered by multiple agencies into a single, integrated partner, crafting comprehensive strategies under one roof.
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CONSUMER AND MARKET RESEARCH
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BRAND DEVELOPMENT AND IDENTITY
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CULTURAL ACTIVATION AND ENGAGEMENT
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BRANDED RETAIL ENVIRONMENTS
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CREATIVE, DESIGN & PRODUCTION
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ADVERTISING & MEDIA STRATEGY
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INTERACTIVE & DIGITAL STRATEGY
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PERFORMANCE ASSESSMENT
Brand
Research
Brand audit & analysis
Brand narrative & messaging
Brand architecture & naming
Customer journey mapping
Go-to-market strategy
Design
Brand identity
Brand expression
Design systems
Retail environments
Packaging
Brand guidelines
Marketing
Market research
Focus groups
Competitive intelligence
Customer/partner programs
Integrated campaigns
Media planning & buying
Digital
Digital strategy
Interactive
Content development
Social media campaigns
Email campaigns
Paid search
Our capabilities
Through our multidisciplinary capabilities, we’re able to provide powerful solutions that deliver lasting results.
SPEED & EFFICIENCY
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PRODUCTION
Our long-standing partnerships with top-tier directors, production teams, talent, editors, and printers enable us to deliver high-quality solutions with rapid turnaround times.
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100% VIRTUAL
Our fully virtual environment enables us to execute projects of any scale quickly and seamlessly, offering unparalleled speed, flexibility, and efficiency.
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NATIONWIDE TALENT
Our nationwide network of best-in-breed specialists ensures consistent, high-quality project management and continuous support, regardless of your time zone.
OUR LEADERSHIP
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Jerry Wessels
CHIEF EXECUTIVE OFFICER
Jerry is a thirty-year ad agency veteran. Most notably as co-founder of Dallas-based SWJ Advertising, which was later purchased by Havas Holdings Worldwide.
SWJ's core competency was retail/transaction-based marketing with an emphasis on measurable media programs. Clients included Pizza Hut, Sprint, CompUSA, Hewlett-Packard, CSK Auto, Golfsmith, Service Corporation.
Prior to SWJ Jerry was President of Los Angeles-based Italia Partners, with offices in LA, Dallas, Denver and Chicago.
Jerry has been recognized with numerous industry awards and honors for creative excellence and program performance. Jerry received his BA in Architecture from the University of Washington.
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Dino Favale
EXECUTIVE CREATIVE DIRECTOR
Dino leads creative vision and strategy across our entire portfolio of brands, overseeing creative development, production, talent, and execution across all media channels, including immersive retail experiences.
Previously, as GM/EVP and Creative Director at Italia Partners' Chicago office, Dino spearheaded campaigns for CompUSA, Sears, True Value, and EAS Sports Nutrition. As VP/Creative Director at Sports Partners, he crafted retail promotions and event marketing programs for Wendy’s, McDonald’s, Coca-Cola, and Service Merchandise. His extensive experience includes successful national and regional promotions for major clients such as General Motors, Chevrolet, Cadillac, Lexus, Toyota, AT&T, and Subway.
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Lissa Engleman
ACCOUNT DIRECTOR
Lissa’s favorite part of the work has always been in using real and authentic target insights to build strategic and honest brands. She’s been at it for over 20 years, since starting her career at DDB Chicago in the 1990s. Lissa has worked on global accounts that include Johnson & Johnson, General Mills, WM Wrigley, and Dell, Emerson and Pentair. When you don’t find Lissa immersed in solving the latest message or brand strategy, chances are she’s working alongside the creative team to help home in on the best ideas and refine the work for the biggest impact.
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Brandi Baldwin
PRODUCTION DIRECTOR
Brandi has over 12 years of experience in the marketing/advertising industry. As Production Director at Wessels and Associates, she oversees production for all of the agency's clients. Before joining Wessels, Brandi was employed with Axcess Marketing Group. At Axcess, Brandi was the Account Executive and Traffic Manager on accounts including CompUSA, Golfsmith, and Service Merchandise. She was with Axcess Marketing from 1998-2010. Brandi received a bachelor's degree from the University of South Florida in 1995. She and her husband moved to Texas in 1998, where she enjoys spending time with her husband and daughter.
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Carlos Rivero
DIRECTOR HISPANIC MARKETING
Carlos has over 20 years of advertising experience focusing on the U.S. Hispanic market. Carlos has led Hispanic campaigns for several blue chip clients including McDonald's, Six Flags, Southwest Airlines, AutoZone, Fiesta, Academy Sports & Outdoors and Sears Optical. In 2005, Carlos founded The Creative Exchange, a Hispanic-centric creative, production, post-production agency. Wessels & Associates enjoys a strategic partnership with Carlos to provide our clients with a turn-key, Hispanic marketing resource.
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Beatrice Shapiro
CREATIVE DIRECTOR
Beatrice has been creating successful campaigns for clients of all types and sizes for more than 25 years. Most notably, she created the campaign that helped take CompUSA from three stores to over 300. Her work for Youbet.com resulted in the single largest handle of any wagering outlet in history – a 280% increase over the year before. Over the course of her career, she has worked on Mattel, McDonald's, True Value, Safeway, Lamps Plus, Guitar Center, JC Penney and Proactiv Solution, to name just a few. Prior to Wessels & Associates, she was the owner/creative director of the Ad Barn.
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Patrick Vierzba
EXECUTIVE PRODUCER
Patrick brings over a decade of audio/video engineering and production expertise, creating immersive experiences and top-level production values in TV, radio, streaming and podcasting. Patrick is up to speed on all the latest digital production technologies to offer clients the most efficient workflows possible. Prior to joining the Wessels team, he was writing, recording, and producing ads for retail clients across the country. When he's not mixing and mastering, you can find Patrick taking his kids to the beach, or lifting couches over his head to help his community.