Jerome’s Dream Shop

Jerome's Furniture is a lot more than just furniture. They're also one of Southern California's top sellers of quality mattresses. In every store and now several stand alone stores you'll find their Dream Shop where you can find the perfect mattress for the perfect night sleep. So when we set out to update their brand, we were tasked with developing the identity for this unique store-inside-of-a-store as well. The project started with the logo and identity and quickly developed into the retail environment, in-store communications, marketing and advertising. We're happy to say that mattress sales are soaring which means everyone at Jerome's is sleeping soundly.