Carb Dynamx

For years, people have been told that carbs will just add to your waistline and to avoid them at all costs. But they can also be great sources of energy for workouts and daily life. Carb Dynamx helps your body maximize those carbs, and turn them into fuel, not fat. This meant we not only had to launch this new product but also educate the consumer on the benefits of carbs in their diet. We decided simple was the best way to go. The campaign used visuals showing carbs as a source of energy while messaging detailed the benefits of having them in your diet and how Carb Dynamx helps you get the most out of them.