Sleep Outfitters
Sleep Outfitters operated retail stores across the Central and Eastern United States under three different brand names. They approached us to undertake a comprehensive rebranding initiative that would unify all their retail brands into a single master brand. This process included developing the brand essence “Smarter Sleep Solutions,” the brand strategy “The Way Mattress Shopping Should Be,” and a new brand identity. We executed all touchpoints, from company culture to the customer shopping experience. The outcome is a completely new experience as relaxing and comfortable as the mattresses they sell.
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Client: Sleep Outfitters
Strategy: Lissa Engleman & Keith Solomon
Creative Direction: Dino Favale
Art Direction: Dino Favale & Jon Czeranna
Graphic Design: Dino Favale & Jon Czeranna
Copywriting: Beatrice Shapiro
Television Production: Concrete + Clay:
Executive Producer: Mike Brady
Line Producer: Greg Bartlett
Director: Paul Schneider
Post Production: Mission Control
